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Founded in 1995, Pro Motion creates immersive, meaningful brand experiences that cut through digital noise, fostering genuine connections and lasting impressions.
Experiential marketing is a marketing strategy that brands are implementing in the marketplace in order to break through all the clutter and engage their consumers and customers in a very unique and memorable way.
Experiential marketing can be a lot of different things.
B2B is probably the fastest growing area of our industry. At least, it is definitely for our company. We love B2B programs! Probably the biggest advantage for a B2B client is the ROI is so much crisper and more clean and more transparent than B2C.
Sometimes with B2C you’re there at the point of sale which you can see product moving off the shelves but sometimes you’re at a fair or festival and you’re creating awareness and you’re creating that trial but you don’t know exactly what they do after you’ve engaged them.
With a B2B brand, you know you’re talking to decision makers, you’re talking to customers.
What we really love designing a mobile trade show for a B2B client. – you are taking their products or services directly to the parking lots of their customers. A B2B program is so much cleaner from an ROI standpoint.
We’ve never had a B2B program that didn’t repeat at least one more year, and based on what we hear from our clients, B2B programs really work. They really do sell incremental product and they really do create ROI that’s so great that it just makes sense to continue investing in this area.
So, we love B2B and B2C.
The biggest advantage of B2B is how clean the ROI is.
The programs with the most success are the ones where you can really create that “A-ha!”moment for consumers and customers. Any time you can take the consumer experience beyond just the physical part of the brand and connect them more emotionally with the brand, you’ll see the most success and long term ROI.