Everything you wanted to know about Experiential Marketing.
Will Experiential Marketing work for my brand?
Experiential marketing works in most places for most brands. Building an experience works best for the brands where you can demonstrate their products’ superiority to their consumer base. Conversely, if you showed that the brand doesn’t have superiority, then you’re just going to expose the fact that the product isn’t good, which could damage the brand. Experiential marketing can work for most brands but not all brands. Call us to discuss how it could work for your brand.
Can a brand integrate an Experiential Marketing program into a bigger program?
An integrated solution means that a brand is promoting its products and services in a lot of different ways. There may be TV ads for the product, website ads, social media, experiential marketing, and there may be a PR push. The integration of all of those different media formats provide the same talking points and make sure that the program gets the biggest bang for the buck and opportunity to get out and reach as many people as possible.
Will an Experiential Marketing agency help a B2C brand grow?
How can an Experiential Marketing Agency help a B2B brand grow?
How long does it take to start an Event Marketing program?
What types of Experiential Marketing programs have the most success?
Should I hire a big Experiential Marketing company?
How do I know my Experiential Marketing agency will accurately represent my brand?
It’s important to develop and build trust with your agency – to make sure the team out there every day is representing your brand the right way. We believe 90% of the success of any program is the team representing the brand and their training. It’s our practice to create in depth hiring and training practices beyond industry standards. We feel it’s important to hire the best people out there who are really excited and passionate about working with your brand. All of our training is face to face in our office or the client’s. We build trust quickly with our field teams so they know we’ll be there for them and they will be dedicated to us and the client’s brand.
How do you ensure smooth Experiential Marketing activations?
How do you measure Experiential Marketing ROI?
Videos that can help you.
https://youtu.be/JHK10IYR6rE Our insurance cover for our agency covers three types of insurance. We have general liability insurance, which covers everything for what’s happening on the footprint, to as we’re driving down the road with anything inside any of our...
https://youtu.be/WKHeZWPp9io Experiential marketing works for most brands. It’s not going to work for a brand where we’re going to expose a weakness for that brand. We had a client come to us and want us to sample this diet drink and they sent us the product and we...
https://youtu.be/eFIcusdZUHE An event space is booked by following a whole different and a whole bunch of processes and steps, but what you first start with is "who is the brand?" Usually, when you have an event space, nine out of ten times it’s going to be for a B2B...
https://youtu.be/ISfWEdZXK4U We identify risk in a lot of different areas. One of our core values is a commitment to safety. So in each one of our programs and for the life of the program, we’re always looking for ways to mitigate risk and to contain risk. Inherently,...
https://youtu.be/uw6ikRl2IsE We integrate social media into our programs in many different ways. It depends upon the brand that we're working with, what we like to do is have a conversation with our client and say, “What are you looking for from a social media aspect?...
https://youtu.be/o0RARCg3s88 I think because of our experience, vast experience, we’re always looking for ways to minimize the risk in any program for a customer, for the community, and again for our agency. We really dissect every program and we kind of think, "what...