Everything you wanted to know about Experiential Marketing.
How can an Experiential Marketing Agency help a B2B brand grow?
B2B is probably the fastest growing area of our industry. At least, it is definitely for our company. We love B2B programs! Probably the biggest advantage for a B2B client is the ROI is so much crisper and more clean and more transparent than B2C.
Sometimes with B2C you’re there at the point of sale which you can see product moving off the shelves but sometimes you’re at a fair or festival and you’re creating awareness and you’re creating that trial but you don’t know exactly what they do after you’ve engaged them.
With a B2B brand, you know you’re talking to decision makers, you’re talking to customers.
What we really love designing a mobile trade show for a B2B client. – you are taking their products or services directly to the parking lots of their customers. A B2B program is so much cleaner from an ROI standpoint.
We’ve never had a B2B program that didn’t repeat at least one more year, and based on what we hear from our clients, B2B programs really work. They really do sell incremental product and they really do create ROI that’s so great that it just makes sense to continue investing in this area.
So, we love B2B and B2C.
The biggest advantage of B2B is how clean the ROI is.
Can a brand integrate an Experiential Marketing program into a bigger program?
An integrated solution means that a brand is promoting its products and services in a lot of different ways. There may be TV ads for the product, website ads, social media, experiential marketing, and there may be a PR push. The integration of all of those different media formats provide the same talking points and make sure that the program gets the biggest bang for the buck and opportunity to get out and reach as many people as possible.
Will an Experiential Marketing agency help a B2C brand grow?
How long does it take to launch an Event or Experiential Marketing program?
Who handles all the logistics, scheduling and permitting?
What types of Experiential Marketing programs have the most success?
We cut our Trade Show budget in half, what options do I have to gain sales?
How do I know my Experiential Marketing agency will accurately represent my brand?
It’s important to develop and build trust with your agency – to make sure the team out there every day is representing your brand the right way. We believe 90% of the success of any program is the team representing the brand and their training. It’s our practice to create in depth hiring and training practices beyond industry standards. We feel it’s important to hire the best people out there who are really excited and passionate about working with your brand. All of our training is face to face in our office or the client’s. We build trust quickly with our field teams so they know we’ll be there for them and they will be dedicated to us and the client’s brand.
How do you ensure smooth Experiential Marketing activations?
How do you measure Experiential Marketing ROI?
Videos that can help you.
https://youtu.be/1t9w3qYCDsE Well I think there are a lot of agencies out there who build a budget in such a way that they're able to what we call nickel and diming as the project goes. We don't play that game. What we do is we build up a project, we say this is what...
https://youtu.be/nEz5LADOqlU Gosh, it's so important to have that trust with your agency—to make sure they're out there every day representing your brand the right way. It would be good to ask questions specific to that agency about how they track their people, how...
https://youtu.be/3QOI9sQlNt0 A mobile tour is when we kind of gather up all the goods for a brand and we do a mobile trade show for them, essentially. So we go to various markets at various times, we stay in the market a day, we may stay in a week, or even longer than...
What's the timeline for program activation? https://youtu.be/bN6mHGkm-d8 We can ramp up a program in 6 to 8 weeks. We can do it in a little less time than that, and it can also take more time. Again, it depends because we personalize every program. Every program is...
What if I want to talk to the people you've hired? https://youtu.be/PzR9zUm0PxU Of course you can. We have a couple clients who are very engaged in what we do. They want to make sure that they get a chance to look at our recruiting efforts to make sure that candidates...
How does the Pro Motion team nail down a brand's messaging and voice? https://youtu.be/wOz2UI2rRSA Training is so important in any of our programs but before you can even train people you have to recruit the right people. So we spend a lot of time recruiting the right...