Com-mu-ni-ca-tion – The imparting or exchanging of information or news – one more important piece of the Retail Tour puzzle. Communication with all parties involved with a retail marketing tour ensures a smooth flow of events from awareness to pre-promotion to activation. Here are some tips for successful communication.
- Awareness of Retail Marketing Tours
- Provide information to retailer contacts at the corporate level about your program
- Retailer corporate level should then disseminate the information about the retail tour to each of the retail location’s management teams
- Local management teams share with employees
- Retail tour brand ambassadors contact local management prior to arrival to confirm
- Pre-Promotion of Retail Marketing Tours
- Retail locations provide signage announcing retail tour visit
- Retail websites provide retail tour information
- PR team communicates with local media outlets
- Social media is utilized for awareness and pre-promotion
- Retail tour brand ambassadors check-in with retail management
- Activation of Retail Marketing Tours
- Tour Team checks-in with management prior to set-up
- Retail employees communicate with consumers via store announcements and signage to direct consumers to retail tour set-up
- Local PR outlets arrive to promote the program and attract additional consumers
A retail tour is a great wait to communicate with our consumers. Ensuring clear and constant communication will enhance results of your retail tour. Communicate with Pro Motion for help with your next tour!
