UPtv and Aspire Networks B2B Mobile Tour

UPtv and Aspire Networks B2B Mobile Tour

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Challenge

Long time clients UPTV and Aspire Networks were looking to cut through the clutter and get 100% focus from their customers without a competitor in sight, UPtv and ASPiRE embarked on a 4-week, 4-city tour to conduct upfront ad sales meetings with key advertising and media agencies and brands alike.

Solution

  • Pro Motion helped UPtv and Aspire Networks create an engaging B2B Mobile Tour.
  • Visitors to the motor coach received VIP treatment from the moment they stepped on-board. UPtv and Aspire sales reps and hostess greeted them, offering snacks and refreshments, as well as a chance to win Dr. Dre Beats Headphones.
  • In the presentation room, reps showed off upcoming network content on stunning state-of-the-art presentation displays.

Results

Mobile Refresh
  • The tour resulted in 65 agency/client meetings and 12 after-work VIP Happy Hours taking place on the bus.
Two Brands Going the Distance
  • 5,500 miles on the road gave the two brands an incredible amount of interest and impressions.
Two Brands Going the Distance
  • The tour resulted in over 400 agencies and brands aboard the UPtv/ASPiRE Motor Coach.
Meetings
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VIP Happy Hours
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Miles Driven
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Agencies Courted
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