About Us
Founded in 1995, Pro Motion creates immersive, meaningful brand experiences that cut through digital noise, fostering genuine connections and lasting impressions.
Quadient Inspire Roadshow
Challenge
The Quadient team sought an engaging, innovative strategy to educate current and new customers. They needed a powerful branding tool to maximize Quadient’s software, strengthen relationships with key executives and daily users, and gather insights into market challenges. Additionally, they aimed to showcase their brand’s high quality while collecting customer feedback on software usage and areas for improvement. Ultimately, they wanted to position Quadient as a trusted partner in customer communications management. This led to the creation of the Quadient Mobile Roadshow.
Solution
- Designed an elegant 45’ professional motor coach to transport the Quadient Inspire Roadshow.
- Created an environment with 100% focus on the Quadient brand with no competitor interference.
- Conducted a comprehensive roadshow directly engaging with customers to address their needs and challenges.
- Fostered engagement, gathered direct feedback, and facilitated idea exchange among customers through intimate one-on-one conversations.
- Customers collaborated on real-time problem-solving for internal challenges and efficiency and redundancy reduction.
- Quadient leveraged conversations with customers to identify future product enhancements and uncover new business opportunities.
- Quadient gained insights into optimizing sales and marketing tools like the Inspire Roadshow and the importance of cross-functional team communication when engaging with customers.
Results
- Nearly 6,000 miles driven in the Southeast and Midwest US in 30 days.
- Over 600,000 visual impressions.
- Engaged 30 prospects and customers face-to-face in meetings lasting up to 2 hours.
- Guests included decision-makers, influencers, and users.
- The motor coach functioned as a highly effective branding tool. Showcasing Quadient’s high-quality image, making customers feel valued and important, which led to enhanced customer relationships.
