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Founded in 1995, Pro Motion creates immersive, meaningful brand experiences that cut through digital noise, fostering genuine connections and lasting impressions.
Labels for Education Mobile Bus Tour
Challenge
Leverage Campbell’s 32-year old Labels for Education (LFE) equity into a retail-focused experience to drive sales, reward retailers and increase program participation.
Solution
Partner with a Mobile Marketing Agency to create a mobile retail display that highlights the educational nature of the LFE program:
- Items available for “purchase”.
- Campbell products eligible for redemption.
- History and contributions of LFE.
- Area for retailer customization.
- Visitors to the bus on this mobile marketing tour had unique activities to earn bonus labels they could use.
Results
- The Campbell’s team’s external research has touted a 3:1 return on this program. We love it when programs pay for themselves!
- A four plus year program, the LFE Bus’ popularity continued to grow annually amongst retailers and consumers alike.
- Demand from retailers was so great that a secondary tent display had to be created.
- Almost 200,000 bonus label points awarded to approximately 50,000 visitors.
