About Us
Founded in 1995, Pro Motion creates immersive, meaningful brand experiences that cut through digital noise, fostering genuine connections and lasting impressions.
KaBOOM! Play Together Tour: Powered by Disney Parks
Challenge
KaBOOM! and Disney Parks & Resorts Corporate Citizenship Department wanted to build a fun, engaging, family focused program designed to create “family together time” opportunities in key cities around the US while also providing a new way for consumers to connect with the KaBOOM! and Disney brands.
Solution
- Pro Motion, KaBOOM, and Disney Parks & Resorts Corporate Citizenship Department collaborated to build a fun engaging, family focused program.
- The Play Together Tour was designed to bring family together time opportunities in key cities around the US while also providing a new way for consumers to connect with the KaBOOM and Disney brands.
- The positive impact the Tour had on families in all of the cities was tremendous - demonstrated by the many smiles, laughs, and thank you's.
Results
- The tour visited 6 cities across the country – Anaheim, Sacramento, San Francisco, Chicago, Atlanta, and Kissimmee.
- Over 13,000 family members played.
- Over 75,000 KaBOOM and Disney branded premiums were distributed Water Bottles, Flags, Tattoos, Stickers, etc.
- Over 150,000 Media Hits and Facebook Posts.
Cities Visited
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Family Members Played
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Branded Distributed
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Media Hits
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