Invacare Rockin’ Rollout Tour

B2B Experiential Marketing l Event Marketing & Pop-Up Shops l Experiential Marketing Tours

Challenge

Invacare (the world’s leading manufacturer of wheelchairs, bariatric equipment, disability scooters, respiratory products, and other homecare products) was looking for an exciting way to engage their customer base on a national level. They needed to exhibit the capabilities and benefits of many of their new and best-selling products in a way that was educational, memorable, and exciting.

Solution

Pro Motion helped Invacare develop the Invacare Rockin’ Rollout Tour.
The tour featured two teams in branded vehicles, one going on the east coast leg of the tour, and the other on the west coast.
The tour stops gave attendees a rock-and-roll-themed footprint, complete with a red carpet entry and an onstage photo opportunity. Events showcased multiple key departments of Invacare’s offerings, classroom learning opportunities, a custom Invacare Rock Band video game, and catered buffets with hospitality service.