Energizer Charges Up the Masses

Energizer Charges Up the Masses

Challenge

Energizer’s Energi to Go, battery-operated charging device for mobile phones, wanted to boost awareness, trial, and sales.

Solution

  • Pro Motion designed a Street Team promotion to engage consumers and give them power at times when they need their phone, and they need it charged the most.
  • Chargers were distributed at all day events without the luxury of electricity: Lollapalooza, Austin City Limits Music Festival, Susan G Komen 3-day Races, the St. Louis Balloon Race, and more!
  • Brand Ambassadors interacted with thousands of event goers at these small and large scale events nationwide.
  • Working in teams, we are able to distribute the chargers and find the correct charging tips – there are over 10 offered for different phones – for the masses of people.

Results

  • 50+ Event Days.
  • Distributed 15,000+ coupons.
  • Saved the battery lives of over 100,000 cell phones.
  • Engaged over 125,000 consumers face-to-face.
Event Days
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Coupons Distributed
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Cell Phone Battery Lives Charged
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Consumers Engaged
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