Bruegger’s Bagel’s Summer Street Team

Bruegger’s Bagel’s Summer Street Team

l

Challenge

Bruegger’s sought to increase traffic to its retail locations. Pro Motion implemented the Summer Street Team as a way to increase awareness and usage by families, businesspeople, and moms, with a weekly focus on 15-24 of the community’s unsung heroes, such as police departments, fire departments, libraries, and non-profit organizations.

Solution

  • Smart, proactive Brand Ambassador teams in a branded PT Cruiser.
  • Street team members distributed amazing coupons, branded water bottles, and branded beanie caps.
  • Teams distributed Rocket Packs of coffee for morning commuters, farmers’ markets, parks, and little league games.
  • Teams also distributed samples, cookies, and bagel balloons.
  • Activation in sync with a local media PR campaign recognizing “Bruegger’s Heroes”.

Results

  • Lift in customers.
  • Coupon Redemption.
  • Local Media Exposure.
  • An outpouring of support from the community in the form of notes, cards, and pictures.
scroll to top