Founded in 1995, Pro Motion creates immersive, meaningful brand experiences that cut through digital noise, fostering genuine connections and lasting impressions.
Gain product exposure with the professional, and “do-it-yourself” consumers by bringing demonstrations to industrial and retail outlets, as well as construction sites.
Consumers Engaged
0
Tours
0
Bosch Ambassadors
0
Hired
0
Solution
Build five 30′ mobile “workshops on wheels” with six interactive stations.
Enables Bosch’s sales force to sell-in incremental merchandise and demonstrate new product lines to their target consumers.
Generates awareness for Bosch at high traffic retail outlets.
Results
For 9 years Bosch Big Blue gained product exposure with various consumer demographics by bringing demonstrations to industrial accounts, trade shows and special events.
Engaged over 500,000 tool-using consumers.
Provided leverage to Bosch Sales Representatives, with approximately $75 million of additional retail sell-in.
Managed as many as 9 tours at one time.
Successfully recruited and trained 29 Bosch Brand Ambassadors of which 11 were then hired into full-time positions by Bosch.