What do 2.1 billion people worldwide have in common? They all have social media accounts. With the rise in social media, more companies are focusing on key social media metrics: likes, shares, retweets, etc.
Companies are trying to “force” consumers to like their pages, and let’s face it – you can’t force people to like you.
In August 2014, Facebook enacted a new policy, known as Like-Gating, which prevents companies from forcing consumers to “like” their page in order to enter a contest. While this has limited some content, many companies are still bribing consumers for likes and flawless reviews.
When you want a “like” or five-star review, you have to ensure that you are offering a product or service that merits that response.
If “likes” and “shares” are being forced, what can you do to earn those desired metrics?
- Offer a personal responses to poor reviews
While there is no need to respond to every single review, there are times where a personal response may be beneficial. Consumers often respond positively when a company takes the time to personally address them and their specific concerns. This will show page visitors that you have an investment in the well-being of your consumers, even if you did not earn a perfect review.
- Add social media links into your email signature
By branding your email with social media links, you have the opportunity to transform your email contacts into social media followers. While it is a subtle approach, it will show that you believe in having a strong social media presence.
- Make your page relevant and inviting
Social media users do not want their feed to be filled with boring, useless information. Ensure that your page offers interesting and consumer- relevant information. A well-organized page is going to draw more interest, as it is more visually appealing. Adding pictures and occasional fun and off-topic posts will also increase shares among current followers.
- Incorporate Twitter pulls and consumer-engaging media
While social media content should be relevant, consumers often enjoy an occasional “fun” Twitter pull, as well as opportunities to interact with a brand. Consumers also love to see their content being shared by big brands, as their personal content is being projected on a much grander scale.
Now is the time to decide how you are going to make people like you. By taking an authentic approach to social media, you are gaining a competitive edge on number-obsessed companies. Be different, and give consumers a reason to like you!