I was asked recently, what I do for a living. When I explained that I was a Project Manager at an Experiential Marketing agency, the conversation went to, “when and why...
Pro Motion Blog
My Experiential Marketing Manifesto
For the experiential marketing world, July and August have a tendency to be the busiest months of the year. Summer programs are in full swing, fall programs are in...
Pop-Up Shops Makes Dreams Come True
I have been in the industry for more than 20 years and designing, building, and activating a Pop-Up Shop for one of my clients has always been one of my dreams. Why a...
What Plumbers Know About Great Experiences
It’s not glamorous, but we often find ourselves drawing comparisons between what we do and the world of a plumber. Think about it for a moment, what is it that...
Size does matter in the marketing agency world!
Well, they have done it again. The big agencies continue to show brand marketers that smaller, quicker, brighter and more provocative agencies are better for their...
Top 5 in Experiential Tech: Social Media
One of the basic if not fundamental elements of experiential marketing is interacting with your consumers or customers. Most marketers get this, yet also find this to...
Experiential Marketing By The Numbers
We often talk about the need to measure effectively, and the value and ROI of experiential marketing. In the name of practicing what we preach, we thought it would be...
Why CEOs Hate Marketing
These days it seems everyone has their own definition of “marketing”. From the “4 P’s of Marketing”, to the “4 E’s of Marketing”, from MarComm to analytics to strategic...
Super Market Managers Save the Client’s Day As Well
Last time, I wrote about the Super “Market Manager” (not to be confused with the “Supermarket” Manager, or any other less impressive combination of “quotations” and...