An integrated solution, I think by definition, just means that brand or that the product is doing a program that is being promoted in a lot of different ways.
So there may be TV ads for the product, there may be website ads, there may be social media, there may be experiential marketing, and there may be a PR push.
It’s just that whole integration of all of those different areas all talking the same talking points…making sure that the program has the biggest bang for the buck and opportunity to get out and reach as many people as possible.

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