The topic of vitality is not only important to brands, it is important to cities too. In this recent study by The Business Journals of the
top 101 cities ranked by vitality, Austin continues to thrive and is ranked #1 and Memphis is lagging, ranked #101.
This ranking clearly shows why vitality as a barometer (including for cities) is an important way to look at where your brand is today. Is your brand trending up, down or is it status quo?
Take a look at the rankings and look where your city is ranked. Also, take a look at some of the cities with the best and worst vitality to see if you agree with the findings.
I’d love to hear from you if you think your city has been fairly ranked!