Nestled between San Francisco and the state line of Oregon, you’ll find the beautiful farmlands of Humboldt County, CA. With its year-round temperate climate, some say it’s a mecca for dairy cows. And this mecca is home to Humboldt Creamery and delicious organic ice cream.
Humboldt Creamery has been creating wholesome, delicious, organic dairy products for over 85 years. This summer and fall Pro Motion has been tasked with spreading the word and sharing the ice cream love with people across the Bay Area of California. Our team is hitting the road for a 30 week mobile marketing program.
The objectives of this sampling program are to increase brand awareness for Humboldt Organic Ice Cream, educate customers on the products, generate excitement, and distribute delicious samples of course!
Let’s good to the good stuff.
What sets this ice cream company apart?
Real cows. Year-round green pastures allow their small herd to graze all 365 days.
Real people. Our milk comes from family-owned farms where generations of dairy farmers have cared deeply about how their food is produced.
Real place. Humboldt county is one of the most ideal places to produce dairy, which is why they say: This is where dairy should come from™
Real organic. Their organic dairy products are USDA-certified organic, which means animals are not given antibiotics or growth hormones (i.e., rBST free) and feed for the animals is grown without the use of synthetic pesticides, synthetic fertilizers, sewage sludge, genetically modified organisms, or ionizing radiation.
So where are we going?
We’re spending 30 weeks traveling up and down the west coast between Humboldt and the Bay Area. One of our first stops was at the offices of tech giant, Twitter!
Other stops along the way include local farmer’s markets, food and music festivals, county fairs, and even street team pop ups at places like fire departments and police stations (gotta cool down the masses of course).
How are we getting there? We’ve got awesome wrapped vehicles to increase brand awareness as our team of brand ambassadors travels up and down the coast.
Check in with us this fall when we recap our great stories from this mobile marketing program!