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Founded in 1995, Pro Motion creates immersive, meaningful brand experiences that cut through digital noise, fostering genuine connections and lasting impressions.
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VERTIV
Challenge
Known as Emerson Network Power, and now as Vertiv, there was a need to educate new and existing customers on the name, the vast product offering/solution and the quality of the Vertiv brand. Vertiv designs, builds, and services equipment needed for data centers, communication networks and commercial and industrial facilities. Vertiv has a high-tech solution and an educated audience to capture.
Solution
- The Visualize Vertiv Tour was a B2B Roadshow (mobile vehicle tour) that traveled across the US and Canada.
- The 2 Vertiv trucks went to customer parking lots and the customers and prospects were invited inside the trucks to experience a comprehensive presentation and view 3D graphics of the Liebert cooling systems along with Vertiv storage solutions.
- Following the interactive touch screen presentation, guests were invited to tour and explore a Vertiv modular data center via a VR Experience.
Results
- The tour made over 100 stops in 6 months.
- Over 4,000,000 impressions.
- Over 4,000 customers and prospects engaged with the Vertiv Sales Reps.