“Good enough” works in some fields. Marketing isn’t one of them. Nevertheless, plenty of well-meaning marketers adopt a status-quo mentality, even when they clearly see that they’re in a rut. Don’t get me wrong: Marketers who track their return on investment realize that the costs to attract attention are skyrocketing. Over the past five years, the cost of acquiring new customers through both organic and paid methods has increased by nearly 50%.
Consequently, marketing teams know they should be looking for creative ways to frugally bring in more customers and retain current ones to bump up flat marketing ROI figures. Yet many of those marketers revert back to the same passive tactics in an attempt to give themselves a competitive edge. That makes about as much sense as rummaging through a dated tool kit to fix a modern problem. At some point, heading to Lowe’s is far smarter than MacGyvering everything with a rusty wrench, some picture-hanging wire, and a screwdriver.
Read the full article here https://ceoworld.biz/2019/05/14/5-ways-to-revive-a-tired-marketing-strategy/.