Energizer Charges Up the Masses
Challenge
Energizer’s Energi to Go, battery-operated charging device for mobile phones, wanted to boost awareness, trial, and sales
Solution
- RPro Motion designed a Street Team promotion to engage consumers and give them power at times when they need their phone, and they need it charged the most.
- RChargers were distributed at all day events without the luxury of electricity: Lollapalooza, Austin City Limits Music Festival, Susan G Komen 3-day Races, the St. Louis Balloon Race, and more!
- RBrand Ambassadors interacted with thousands of event goers at these small and large scale events nationwide
- RWorking in teams, we are able to distribute the chargers and find the correct charging tips – there are over 10 offered for different phones – for the masses of people
Results
- 50+ Event Days
- Distributed 15,000+ coupons
- Saved the battery lives of over 100,000 cell phones
- Engaged over 125,000 consumers face-to-face
event days
coupons distributed
Cell phone battery lives charged
consumers engaged
Did you know…
79% of experiential marketers say in the coming years, live events will become increasingly important to their organizations’ success.
2018 State of Experiential Marketing Study