Energizer Charges Up the Masses

The Challenge

Energizer’s Energi to Go, battery-operated charging device for mobile phones, wanted to boost awareness, trial, and sales

The Solution

  • Pro Motion designed a Street Team promotion to engage consumers and give them power at times when they need their phone, and they need it charged the most.
  • Chargers were distributed at all day events without the luxury of electricity: Lollapalooza, Austin City Limits Music Festival, Susan G Komen 3-day Races, the St. Louis Balloon Race, and more!
  • Brand Ambassadors interacted with thousands of event goers at these small and large scale events nationwide
  • Working in teams, we are able to distribute the chargers and find the correct charging tips – there are over 10 offered for different phones – for the masses of people

The Results

  • 50+ Event Days
  • Distributed 15,000+ coupons
  • Saved the battery lives of over 100,000 cell phones
  • Engaged over 125,000 consumers face-to-face

We are overwhelmed with the number of Energizer Energi To Go chargers that you were able to distribute at the 2009 Lollapalooza. We have sampled our cell phone chargers at concerts before, but the quantities from this event were amazing! What makes it even more amazing is considering that it rained half of the weekend!

Brand Manager, Charging and Rechargeable Systems, Energizer

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