Pro Motion Blog

Experiential marketing, brand best practices, and agency life

Numbers Don’t Lie

In today’s ever-changing market, we are focused on the numbers game. Companies choose metric goals, and work towards making their numbers match up with or, better yet, exceed their goals and expectations. According to Event Track 2015 Executive Summary, companies’ top...

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Jump Into Experiential Marketing

Diving into the world of experiential marketing can be a huge decision for a brand. Before making the jump, it’s important to figure out if experiential marketing is right for your business. Experiential marketing is how brands use creative ways to allow their...

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Ask A Millennial – Social Media Edition

In case you haven’t heard, social media is all the rage these days. According to a recent study conducted by eMarketer, 88% of companies are using social media for marketing. That means nine out of ten companies are online, hoping to market their company or product to...

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FAQ – How do you find your people?

How does Pro Motion find the right people for activations? It’s really important to us to match the interests and the passions of our brand ambassadors and tour managers with the brands that we’re representing. We aren’t interest in warm body recruiting where we just...

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FAQ – How do you measure experiential ROI?

How do you measure the ROI of an experiential campaign/activation? There’s a lot of ways to measure ROI. We have a complete event portal set up that we personalize at the beginning of every single program in an effort to make sure we’re tracking the right stuff,...

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Lights, Camera, Fashion

Whether you want to admit it or not, you are probably like the rest of us. You wake up, pour a cup of coffee, grab your iPhone, and begin to scroll through your seemingly endless social media feeds. If you are anything like me, you have probably noticed the growing...

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FAQ – How Much Does Experiential Marketing Cost?

How much does it cost to run an experiential campaign? That’s kind of like asking how much does a house cost. Do you want a house with 3000 square feet or a house with 1000 square feet? It could be brick or it could be vinyl shingles. It’s really difficult to say what...

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Clickbait: You’ll NEVER Guess Why It Won’t Last

“17 Facts You Won’t BELIEVE Are True” “50 Signs You’re A 90’s Kid” “He Puts a Bar of Soap in the Microwave and a Minute Later, It’s Wild” These are all actual real titles to “articles” that I have found across the wild abyss that is the internet. We call these crazy...

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FAQ – What is Experiential Marketing?

What’s an easy way to describe experiential marketing?   Experiential marketing is something that brands are doing in the marketplace in order to break through all the clutter and engage their consumers and customers in a very unique and fulfilling way....

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You Can’t Force People to Like You

What do 2.1 billion people worldwide have in common? They all have social media accounts. With the rise in social media, more companies are focusing on key social media metrics: likes, shares, retweets, etc. The problem? Companies are trying to “force” consumers to...

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