Pro Motion Blog

Experiential marketing, brand best practices, and agency life

FAQ – How do you book an event space? – Cathi

https://youtu.be/eFIcusdZUHE An event space is booked by following a whole different and a whole bunch of processes and steps, but what you first start with is "who is the brand?" Usually, when you have an event space, nine out of ten times it’s going to be for a B2B...

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FAQ – How do you identify risk? – Steve

https://youtu.be/ISfWEdZXK4U We identify risk in a lot of different areas. One of our core values is a commitment to safety. So in each one of our programs and for the life of the program, we’re always looking for ways to mitigate risk and to contain risk. Inherently,...

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How to Promote Open Communication With Your Clients

In any relationship — personal, professional, or romantic — great things happen when everyone commits to speaking openly, honestly, and frequently. Otherwise, key details slip through the cracks, nagging issues never get addressed, and the end result leaves everyone...

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Mobile Tours: Bringing your brand to the people

https://youtu.be/3QOI9sQlNt0   You’ve just heard PMI President Steve Randazzo explain a Mobile Tour, the Pro Motion way. According to Event Marketer, the goal of a mobile tour is to "bring a distinctive brand experience right to where your target consumers work,...

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FAQ – How do you mitigate risk? – Steve

https://youtu.be/o0RARCg3s88 I think because of our experience, vast experience, we’re always looking for ways to minimize the risk in any program for a customer, for the community, and again for our agency. We really dissect every program and we kind of think, "what...

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FAQ – What is a sampling campaign? – Cathi

https://youtu.be/H9pufjiBd3A A sampling program is taking a client’s brand and getting it into the hands and mouths of the consumer. Typically it’s a consumer packaged goods, so it’s going to be a beverage or something that you eat and we take whatever that product is...

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FAQ – What is an integrated program? – Steve

https://youtu.be/O8-U52flszE An integrated solution, I think by definition, just means that brand or that the product is doing a program that is being promoted in a lot of different ways. So there may be TV ads for the product, there may be website ads, there may be...

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FAQ – What is event marketing? – Cathi

https://youtu.be/vV7aNC0bcU4 Event marketing is all about planning events, whether it’s a B2B program or a B2C program. Whether it’s an event or five people or an event for 50,000 people, it’s anywhere in between. It could be at a park venue, it could be at a hotel,...

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