Pro Motion Blog

Experiential marketing, brand best practices, and agency life

FAQ – How do you measure experiential ROI?

How do you measure the ROI of an experiential campaign/activation? There’s a lot of ways to measure ROI. We have a complete event portal set up that we personalize at the beginning of every single program in an effort to make sure we’re tracking the right stuff,... read more

Lights, Camera, Fashion

Whether you want to admit it or not, you are probably like the rest of us. You wake up, pour a cup of coffee, grab your iPhone, and begin to scroll through your seemingly endless social media feeds. If you are anything like me, you have probably noticed the growing... read more

FAQ – How Much Does Experiential Marketing Cost?

How much does it cost to run an experiential campaign? That’s kind of like asking how much does a house cost. Do you want a house with 3000 square feet or a house with 1000 square feet? It could be brick or it could be vinyl shingles. It’s really difficult to say what... read more

Clickbait: You’ll NEVER Guess Why It Won’t Last

“17 Facts You Won’t BELIEVE Are True” “50 Signs You’re A 90’s Kid” “He Puts a Bar of Soap in the Microwave and a Minute Later, It’s Wild” These are all actual real titles to “articles” that I have found across the wild abyss that is the internet. We call these crazy... read more

FAQ – What is Experiential Marketing?

What’s an easy way to describe experiential marketing?   Experiential marketing is something that brands are doing in the marketplace in order to break through all the clutter and engage their consumers and customers in a very unique and fulfilling way.... read more

You Can’t Force People to Like You

What do 2.1 billion people worldwide have in common? They all have social media accounts. With the rise in social media, more companies are focusing on key social media metrics: likes, shares, retweets, etc. The problem? Companies are trying to “force” consumers to... read more

Ask A Millennial – Smartphone Edition

What is the first thing you do when you wake up in the morning? Do you turn off your old-school alarm clock, turn on the news to check the weather, grab your laptop to send an email? No – you pull out your smartphone. We may not want to admit it, but most of us are... read more

Coffee: What Else are Interns Good For?

Want to guess how many coffee runs I’ve been on since I’ve worked at Pro Motion? Zero. How is this possible? Isn’t that the only thing interns are good for? Apparently there’s this crazy thing around here at Pro Motion called “respect”, and so I’ve actually been... read more

A Day in the Life – Summer Intern Edition

College. The crucial point in a person’s life when they learn the skills needed to be successful in their future field. In order to further promote that success in securing and flourishing in their careers, upperclassmen often work at summer internships, which provide... read more

In a Desert of Details, Be An Oasis of Order

With so much happening and so much at stake with every experiential activation, it’s important to know how you’re going to manage the chaos of a campaign. Steve gives us a look into his mindset in this article for Event Industry News. Original article... read more

Train Your BA’s Well

Crosby, Stills, Nash, and Young begin their song “Teach Your Children” with the line “You, who are on the road must have a code that you can live by.” Why do we bring that up? Well, it’s not too much of a stretch to assume that these... read more

Design Your Events with Viral Value

In this 21st century, if you aren’t online in some form (i.e. Facebook, Instagram, Twitter, etc.), then you might as well be in the Stone Age. If your product isn’t accessible online, your projected customers likely won’t pay much interest. Social media... read more

The Best Marketing is a Marathon, Not a Sprint

Fearless leader Steve is at it again…this time with an article about the discipline and sticktuitiveness needed to make marketing run well. This article was originally published in iMediaConnection. Marketers are in love with big, flashy marketing campaigns.... read more