Pro Motion Blog

Experiential marketing, brand best practices, and agency life

Hate Money? Try Advertising at the Super Bowl!

For those of you who know me personally, you’ve likely heard me ranting about Super Bowl advertising. This year is no different, except that Spin Sucks wanted to give a bit of a platform. Just so you don’t feel left out, I’m including it here!... read more

Don’t Kill Your Campaign!

Steve just authored a guest post on Marketing Profs, giving his advice on making sure you don’t kill your next experiential campaign. Without giving too much away, he focuses on price, people, planning, and process. It’s a good idea to check it... read more

Build Experiences that Get You Remembered!

Our president, Steve Randazzo, just had a post published on mycustomer.com, giving 5 tips for connecting with consumers in a memorable way. The short version: Hit them in the feels Provide a premium Stand in the spotlight Act the part Have an ongoing conversation To... read more

Jim Beam’s 9-Story 3D Experience

In addition to on-site holiday activities at their flagship distillery in Clermont, Kentucky, Jim Beam is exploring their “Light Up the Holidays” branding with a dynamic illumination event. Using 3D projection mapping and sound, Jim Beam has turned their... read more

Sensory Engagement and Experiential Marketing

The secret to experiential marketing is creating memories and associations. One of the key aspects of creating memories and associations in an activation is to engage the senses of the consumers. Taste Smell Touch Sight Hearing In this video, Campaign Asia interviews... read more

Pro Motion is a 2016 PROMO Top Shop!

November 6, 2015 – Pro Motion has been named to the 2016 PROMO Top Shops, a listing of the Top 100 U.S. Promotional Marketing Agencies selected by the editors of Chief Marketer. PROMO Top Shops is an online searchable directory highlighting each agency’s core... read more