UK University students Scott Hope and Lauren Ashby, working with experiential agency ARExM, are set to release the immersar® in Q2 of 2016.
This ambitious offering is promising to be a multi-sensory experience, delivering sight and sound through an augmented reality/virtual reality experience, with added haptic and olfactory feedback tied in via their technology and software.
This project is incubated out of Northampton University’s Innovation Centre, which opened earlier in 2015.
Student-led enterprise @AR_ExM to launch #marketing product: https://t.co/IbBxzpu7DA @immersar @eventtechlive pic.twitter.com/ueDROfHKXD
— TheUniofNorthampton (@UniNorthants) November 10, 2015