What?!
Whether you’re looking at the build up and cool-down of the yearly Super Bowl commercial ritual or the seemingly interminable reign of America’s guilty pleasure royal family, the same descriptors apply:
They’re almost impossible to avoid, absurdly expensive, wildly overrated, and—when all’s said and done—both unnecessary and ineffective.
I hope you enjoy this year’s rant on the value of Super Bowl ads:
There’s a more reasoned response to Super Bowl ad hysteria here on LinkedIn.