How Pro Motion’s Product Sampling/Street Teams Work
Street teams are a fantastic way to engage your brand’s target consumers face-to-face. Because they’re representative of your brand, you need to be sure your street teams are skilled brand ambassadors who understand your product. They should be able to answer questions easily while being fun and engaging enough to leave a lasting positive impression on potential customers. When it’s time to get strategic with your brand’s street team marketing, Pro Motion would love to help. Our street teams go directly where your consumers live, play, work, and shop to be the most effective ambassadors for your brand. Street teams allow your product sampling program to get immediate feedback from consumers about what they like and dislike most about your products. Because we spend more time recruiting and training than many others in the promotional industry, our street marketing teams are second-to-none!
Pro Motion Engineers & Manages Effective Street Teams
A good street team marketing company presents your brand in an engaging way. However, a superior street team marketing company like Pro Motion presents your brand in an unforgettable way that garners the most positive attention and recognition. Our street team marketing involves creating fun, genuine moments and experiences with your brand that turn casual target consumers into loyal customers for life. We carefully hand-select, screen, and train our brand ambassadors to meet our high expectations for professionalism and enthusiasm. From meticulously planned event marketing to never-before-seen guerilla marketing stunts, our national street team promotions consistently deliver face-to-face experiences beyond your wildest expectations.
Understanding How Guerilla Marketing Helps Spread the Word
Guerilla marketing is an unconventional method that may involve a promotional event or sampling program. While potentially risky if not implemented correctly, guerilla marketing often yields high-impact results. If you’re a challenger brand, it gives you precious face-to-face time with consumers. If you’re a larger company, it helps you generate a buzz among consumers or competitors. Where you utilize guerilla marketing tactics is crucial to its overall success. Pro Motion can help you determine the best location where your target demographic may be most open to sampling your product, whether it’s where they live, work, play, or shop. Successful planning may involve obtaining permission or special permits to conduct your event or pass out samples at a specific location.
Rely on Pro Motion’s Tried-&-True Guerilla Marketing Tactics
There’s no substitute for experience, and that’s something Pro Motion has perfected over the years. Our national street team marketing company knows better than most what works and what doesn’t when it comes to guerilla marketing tactics. Here are a few things you should consider:
- 72% of event attendees say they need to see, feel, touch, or sample something to create a lasting impact and brand awareness.
- 85% of consumers are more likely to purchase your product after being engaged with your brand at an event or with a street team.
- Food sampling campaigns are especially popular and provide valuable social media exposure.
- You should invest in the proper training for field marketing managers and brand ambassadors because these are the people directly interacting with your potential customers – they need to be credible, competent, and engaging (you only get one shot at creating a first impression).
Discovering the Secrets Behind Our Successful Street Teams
Curious about what Pro Motion’s street teams can do for your brand? Creativity is an essential component of any effective field marketing campaign. Toying with engaging event themes and eyepopping colors on your product packaging is one of the best ways to get your brand noticed, as many consumers are visual-oriented. The more street teams interact with your consumers in a meaningful way, the more likely it is you’ll create a consumer phenomenon. You want people talking about your brand and posting images on their social media accounts to generate more word-of-mouth for your business. Another crucial component to keep in mind is message consistency. From your print ads to your guerilla marketing stunts, you should be delivering a consistent message about what your brand believes in or delivers better than your competitors. Check out these helpful tips to successfully develop and launch an integrated street team and experiential marketing experience.
Coast-to-Coast Street Team Marketing & Sampling for Brands
We’ve created successful coast-to-coast street team marketing and sampling programs for many nationally-recognized brands, including Snapple, Disney, Utz Snacks, Einstein Bagels, New York Lottery, Pepsi, Sun Drop, Dr. Pepper, Energizer and more. Contact Pro Motion today to discover how an active street team marketing campaign can create lifelong customers and build fanatics for your national or local brand!