Snapple #StraightUpTeaTime Tour

The Challenge

Snapple wanted to increase trial and awareness of Snapple® Straight Up Tea in a way that was unique, fun, relevant, and interactive. They needed to surprise and delight their target consumers (passionate optimists, ages 18-49) where they live, work, play, and shop.

The Results

The Solution

Pro Motion intensively trained 19 market managers and over 150 Brand Ambassadors to hit the streets and distribute ice-cold samples of Snapple® Straight Up Tea. The optimistic teams, dressed in branded T-shirts, traveled in 19 branded vans to 27 cities across the US, greeting passers-by with ice-cold samples. Teams engaged consumers in their own environments, meeting them at 5K runs, parks, farmers’ markets, community festivals, music festivals, sporting events, and more!

I wanted to drop you a quick note to let you know what a great job your team did with the Snapple Straight Up Tea sampling activation in my region!  Communication, organization, and activation were all excellent.

Regional Brand Manager, Snapple®

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