Snapple #StraightUpTeaTime Tour
Snapple wanted to increase trial and awareness of Snapple® Straight Up Tea in a way that was unique, fun, relevant, and interactive. They needed to surprise and delight their target consumers (passionate optimists, ages 18-49) where they live, work, play, and shop.
Pro Motion intensively trained 19 market managers and over 150 Brand Ambassadors to hit the streets and distribute ice-cold samples of Snapple® Straight Up Tea. The optimistic teams, dressed in branded T-shirts, traveled in 19 branded vans to 27 cities across the US, greeting passers-by with ice-cold samples. Teams engaged consumers in their own environments, meeting them at 5K runs, parks, farmers’ markets, community festivals, music festivals, sporting events, and more!