Challenge

Fiskars, a leading global supplier of home and garden products, wanted to put Fiskars’ PowerGear2™ pruning tools (as well as other Fiskars products) into the hands of consumers to allow them to discover the difference the right tool can make as they tackle spring yard work.

Solution

  • Pro Motion teamed up with Fiskars to create the Discover the Difference Tour.
  • The Tour brought back the 2012 Airstream Trailer from the first year of the Discover the Difference Tour, serving as a roaming embodiment of the Fiskars brand.
  • Running from March through June, the tour visited retailers, farmers markets, and gardening events in:
    • Chicago, IL
    • Dallas, TX
    • New Orleans, LA
    • Baltimore, MD
    • Philadelphia, PA
    • and more!
  • The tour created a fun experience that allowed customers to try Fiskars gardening tools firsthand and gave opportunities for social sharing of the “A-Ha!” moment.

Results

75
Days
37
Cities
13
States
10,628
Attendance
7474
Product Demos
522
Fiskars Tools Purchased
1,221
Coupons Distributed
1,400,000
Live Impressions
1,100,000
Social Impressions

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