Labels for Education Mobile Bus Tour

Challenge

Leverage Campbell’s 32-year old Labels for Education (LFE) equity into a retail-focused experience to drive sales, reward retailers and increase program participation.

Solution

  • RPartner with a Mobile Marketing Agency to create a mobile retail display that highlights the educational nature of the LFE program:
  • Items available for “purchase”
  • Campbell products eligible for redemption
  • History and contributions of LFE
  • Area for retailer customization
  • Visitors to the bus on this mobile marketing tour had unique activities to earn bonus labels they could use

Results

  • The Campbell’s team’s external research has touted a 3:1 return on this program. We love it when programs pay for themselves!
  • A four plus year program, the LFE Bus’ popularity continued to grow annually amongst retailers and consumers alike
  • Demand from retailers was so great that a secondary tent display had to be created
  • Almost 200,000 bonus label points awarded to approximately 50,000 visitors.

Did you know…

79% of experiential marketers say in the coming years, live events will become increasingly important to their organizations’ success.

2018 State of Experiential Marketing Study