There’s no shame in being a small-but-mighty business. You’re eager and nimble, and you can deliver a level of customer service that far exceeds the abilities of your larger competitors. Any client — big or small — would be lucky to work with your brand.
So why are you having such a hard time landing those large clients?
If your company is young and small, bigger companies are likely stereotyping it and worrying about its longevity. According to 2016 data from the United States Bureau of Labor Statistics, just half of America’s newest companies survive longer than five years.
Big-name clients have weathered the storm. They’re in it for the long haul, and they want to work with partners who are, too. Therefore, entrepreneurs must do everything they can to show potential clients their companies are primed for fruitful futures.
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