Everything you wanted to know about Experiential Marketing.

What is Experiential Marketing?

Experiential marketing is a marketing strategy that brands are implementing in the marketplace in order to break through all the clutter and engage their consumers and customers in a very unique and memorable way.
Experiential marketing can be a lot of different things.
  • Sampling your products.
  • Demonstrating your products.
  • It can be a lifestyle type program that engages consumers in a place that they really want to be and it makes sense to have your brand there

How can an Experiential Marketing Agency help a B2B brand grow?

B2B is probably the fastest growing area of our industry. At least, it is definitely for our company. We love B2B programs! Probably the biggest advantage for a B2B client is the ROI is so much crisper and more clean and more transparent than B2C.
Sometimes with B2C you’re there at the point of sale which you can see product moving off the shelves but sometimes you’re at a fair or festival and you’re creating awareness and you’re creating that trial but you don’t know exactly what they do after you’ve engaged them.
With a B2B brand, you know you’re talking to decision makers, you’re talking to customers.
What we really love designing a mobile trade show for a B2B client. – you are taking their products or services directly to the parking lots of their customers. A B2B program is so much cleaner from an ROI standpoint.
We’ve never had a B2B program that didn’t repeat at least one more year, and based on what we hear from our clients, B2B programs really work. They really do sell incremental product and they really do create ROI that’s so great that it just makes sense to continue investing in this area.
So, we love B2B and B2C.
The biggest advantage of B2B is how clean the ROI is.

Can a brand integrate an Experiential Marketing program into a bigger program?

An integrated solution means that a brand is promoting its products and services in a lot of different ways. There may be TV ads for the product, website ads, social media, experiential marketing, and there may be a PR push. The integration of all of those different media formats provide the same talking points and make sure that the program gets the biggest bang for the buck and opportunity to get out and reach as many people as possible.

Will an Experiential Marketing agency help a B2C brand grow?

Yes, the vast majority of the business in our industry is B2C. There are so many B2C brands out there that really need to be experienced by consumers to be understood. Our industry is great for a B2C brand to get the brand out in the hands, mouths, or minds of consumers, which is beneficial to stand out from the clutter that’s out in the world.

How long does it take to launch an Event or Experiential Marketing program?

We personalize every program for every client, can typically ramp up the program in 10-12 weeks. Every program is unique, and there’s nothing off the shelf in our industry. We’re really focused on making sure we develop an event or experiential program that is exactly what the client needs in order to have the ROI they want. If there’s a lot of production development – maybe it’s a large vehicle format or double-expandable tractor-trailers- it could take longer to produce and launch. But with our over 25 years of experience and contacts, we get it done quickly and efficiently with the highest quality vendors. When the client is engaged in the development and bought into the timeline, the program runs much more smoothly.

Who handles all the logistics, scheduling and permitting?

Great question. We get this one a lot. There are lots of little elements that need to be properly planned out to make sure your event is successful. We have a team of detail-oriented professionals who have planned events all over the country. We have relationships with event planners, city hall contacts, parks, etc. We are sure wherever your best event locations are we can make it happen. We sweat the small stuff, so you don’t have to!

What types of Experiential Marketing programs have the most success?

The programs with the most success are the ones where you can really create that “A-ha!”moment for consumers and customers. Any time you can take the consumer experience beyond just the physical part of the brand and connect them more emotionally with the brand, you’ll see the most success and long term ROI.

We cut our Trade Show budget in half, what options do I have to gain sales?

We are working with leading brands who have added Mobile Trade Shows to their marketing strategy and reduced their budget for trade show marketing. By bringing their showroom directly to their customers, brands get the focus and attention like no trade show can deliver – no competition in sight. Since we normally set up in the customer’s parking lot, they just walk out their door. Our clients tell us they get the decision maker and also the support team who influences the decision too. These trade shows on wheels grow pipeline and cut the sales cycle in half.

How do I know my Experiential Marketing agency will accurately represent my brand?

It’s important to develop and build trust with your agency – to make sure the team out there every day is representing your brand the right way. We believe 90% of the success of any program is the team representing the brand and their training. It’s our practice to create in depth hiring and training practices beyond industry standards. We feel it’s important to hire the best people out there who are really excited and passionate about working with your brand. All of our training is face to face in our office or the client’s. We build trust quickly with our field teams so they know we’ll be there for them and they will be dedicated to us and the client’s brand.

How do you ensure smooth Experiential Marketing activations?

At Pro Motion we have checklists for all processes and procedures. With our over 25 years of experience, we know how to be prepared. Murphy’s Law exists in experiential marketing, in our experience, and we have everything in place to handle situations. Whether it’s a flat tire or the internet is out – whatever the case, we always have back up plans to ensure the event goes smoothly and the guests aren’t aware of the “fire” we just had to extinguish.

How do you measure Experiential Marketing ROI?

We have a complete event portal that we personalize at the beginning of every program to track ROI. We track face to face engagements, sales (when we’re close to the point of sale), coupon redemption, social media, etc. Tracking the ROI from an experiential standpoint is getting more sophisticated each year. We’re really excited to capture tangible results for our clients. What we capture makes the client look smarter and make better informed decisions when they make their next marketing budget.

Videos that can help you.

FAQ – How do you find your people?

FAQ – How do you find your people?

How does Pro Motion find the right people for activations? https://youtu.be/Vi1OpEW0krg It’s really important to us to match the interests and the passions of our brand ambassadors and tour managers with the brands that we’re representing. We aren’t interest in warm...

FAQ – How do you measure experiential ROI?

FAQ – How do you measure experiential ROI?

How do you measure the ROI of an experiential campaign/activation? https://youtu.be/6pJiRoPyoTM There’s a lot of ways to measure ROI. We have a complete event portal set up that we personalize at the beginning of every single program in an effort to make sure we’re...

FAQ – How Much Does Marketing Cost?

FAQ – How Much Does Marketing Cost?

How much does it cost to run an experiential campaign? https://youtu.be/waYGvLv0QlQ That’s kind of like asking how much does a house cost. Do you want a house with 3000 square feet or a house with 1000 square feet? It could be brick or it could be vinyl shingles. It’s...

FAQ – What is Marketing?

FAQ – What is Marketing?

What's an easy way to describe experiential marketing? https://www.youtube.com/watch?v=HhperbLKPrE   Experiential marketing is something that brands are doing in the marketplace in order to break through all the clutter and engage their consumers and customers in...

FAQ – Should I hire a big marketing agency?

FAQ – Should I hire a big marketing agency?

https://youtu.be/kaget651a0o You should hire an experiential agency that makes the most sense for you to work with. It could be big agency. It could be a small agency. It really depends upon what type of services you're looking for, what kind of partnership you're...

FAQ – What traits does a Brand Ambassador need?

FAQ – What traits does a Brand Ambassador need?

What makes for a good BA? https://youtu.be/mrQP82jhwSU A Brand Ambassador needs to be outgoing, responsible, passionate about the brand that they’re going to be representing, ready to jump in, learn fast, and ready to go on the road and have a good time.

Resources and articles that can help you.

Pop-up Shops Elevate Your Brand

In the dynamic landscape of digital marketing, staying ahead of the competition requires innovation and a personalized approach. Enter the world of Mobile Marketing Pop-Up Shops, a game-changer that fuses Experiential Marketing, Event Marketing, Mobile Vehicle Tours,...

Pro Motion Recognized as a Clutch Global Leader for Spring 2024

We are once again thrilled to announce our recognition as a 2024 Spring Global Award winner for Experiential Marketing services on Clutch, the leading global marketplace of B2B service providers. Honorees are selected based on their industry expertise and ability to...

B2B a Roadshow to Success

In the ever-evolving environment of B2B marketing, finding innovative ways to engage and connect with your target audience is paramount. One strategy that continues to gain momentum is B2B Experiential Marketing Roadshows, an approach that combines the power of...

Clutch Names Pro Motion Among the Top Global B2B Companies for 2022

Every brand needs to grow, and they recognize telling their stories via live experiences breaks through all the clutter in the marketplace. At Pro Motion, we offer a time-tested solution that will help you stand out in this...

Out With The Old…In With The New

New Mobile Marketing Is On a Roll for Business Consumers. Let’s Start With the Very Beginning The first trade show happened over 160 years ago. It was called The Great Exhibition and was held in Central London. The idea of the show was to bring together the most...

A Look at Pro Motion Experiential Marketing’s 2021 Clutch Year In Review

According to Steve Randazzo, there is nothing more boring than flat advertising. When brands insert themselves in TV shows, reading materials, or billboards, they hope people will drop everything and listen to their sales pitch. They think that consumers will...

B2B Roadshows Deliver

Mobile marketing tours or roadshows have become the top way for B2B brands to engage with customers and prospects. No matter the industry, it’s clear the impact these customized experiential opportunities can have on sales pipelines and client relationships. ...

Market your Healthcare Solution with an Experience

Healthcare innovation has been happening rapidly before our eyes over the last few years. And for many, these innovations in healthcare products often need to be experienced to be understood. A proven method for building an experience is a mobile marketing tour that demonstrates and allows clients to try the innovative products firsthand.

3 Key Reasons Why Experiential Marketing Works

Consumers are inundated with information and ads across every platform they use. They even receive ads for products they merely mention out loud in the presence of their mobile device. It’s even harder these days to stand out as a great brand with quality products. Whether you’re a B2B or B2C brand – experiential marketing is worth the investment.

Turn Consumers into Brand Fanatics with Experiential Marketing

How can user-generated content (UGC) boost your sales and brand awareness? Essentially, UGC is any text, videos, images, reviews, etc. created by people rather than brands. Brands will often share UGC on their own social media accounts, website, and other marketing channels in order to build credibility and interest with their target consumers.