Everything you wanted to know about Experiential Marketing.
Will Experiential Marketing work for my brand?
Experiential marketing works in most places for most brands. Building an experience works best for the brands where you can demonstrate their products’ superiority to their consumer base. Conversely, if you showed that the brand doesn’t have superiority, then you’re just going to expose the fact that the product isn’t good, which could damage the brand. Experiential marketing can work for most brands but not all brands. Call us to discuss how it could work for your brand.
Can a brand integrate an Experiential Marketing program into a bigger program?
An integrated solution means that a brand is promoting its products and services in a lot of different ways. There may be TV ads for the product, website ads, social media, experiential marketing, and there may be a PR push. The integration of all of those different media formats provide the same talking points and make sure that the program gets the biggest bang for the buck and opportunity to get out and reach as many people as possible.
Will an Experiential Marketing agency help a B2C brand grow?
How can an Experiential Marketing Agency help a B2B brand grow?
How long does it take to start an Event Marketing program?
What types of Experiential Marketing programs have the most success?
Should I hire a big Experiential Marketing company?
How do I know my Experiential Marketing agency will accurately represent my brand?
It’s important to develop and build trust with your agency – to make sure the team out there every day is representing your brand the right way. We believe 90% of the success of any program is the team representing the brand and their training. It’s our practice to create in depth hiring and training practices beyond industry standards. We feel it’s important to hire the best people out there who are really excited and passionate about working with your brand. All of our training is face to face in our office or the client’s. We build trust quickly with our field teams so they know we’ll be there for them and they will be dedicated to us and the client’s brand.
How do you ensure smooth Experiential Marketing activations?
How do you measure Experiential Marketing ROI?
Videos that can help you.
How does Pro Motion find the right people for activations? https://youtu.be/Vi1OpEW0krg It’s really important to us to match the interests and the passions of our brand ambassadors and tour managers with the brands that we’re representing. We aren’t interest in warm...
How do you measure the ROI of an experiential campaign/activation? https://youtu.be/6pJiRoPyoTM There’s a lot of ways to measure ROI. We have a complete event portal set up that we personalize at the beginning of every single program in an effort to make sure we’re...
How much does it cost to run an experiential campaign? https://youtu.be/waYGvLv0QlQ That’s kind of like asking how much does a house cost. Do you want a house with 3000 square feet or a house with 1000 square feet? It could be brick or it could be vinyl shingles. It’s...
What's an easy way to describe experiential marketing? https://www.youtube.com/watch?v=HhperbLKPrE Experiential marketing is something that brands are doing in the marketplace in order to break through all the clutter and engage their consumers and customers in...
https://youtu.be/ZZQoRNm3qT8 It doesn't matter what type of agency you are. A good client is a good client. You know you want somebody who really understands what they're trying to achieve. That's so important to figure that out at the very beginning. We always say,...
https://youtu.be/kaget651a0o You should hire an experiential agency that makes the most sense for you to work with. It could be big agency. It could be a small agency. It really depends upon what type of services you're looking for, what kind of partnership you're...