FAQ – What is a sampling campaign?


A frequently asked question to consider is: what is a sampling campaign? A sampling program is taking a client’s brand and getting it into the hands and mouths of the consumer.
Typically it’s a consumer packaged goods, so it’s going to be a beverage or something that you eat and we take whatever that product is and design a program around it.
Whether it’s just a simple sampling program where we are set up in a grocery store, or we’re in a food truck and we’re handing out quick samples of tea for example, or we’ve designed some fun experience around getting that product tasted by the consumer.
The end result being that the consumer gets to taste it; they can provide some kind of feedback or comments and then go buy it, which is the goal of every program.