Experiential Marketing Los Angeles
Los Angeles is the nexus of entertainment, and Pro Motion loves going there to let Hollywoodland know about it’s newest TV and entertainment releases. We pride ourselves on the brands we have had the opportunity to work with. Each campaign—whether it’s Promoting a new TV show, sampling beverages, or creating a day at the most magical place on earth—is a unique success story with challenges and solutions that made each of them successful. Here is a selection of some of our most successful experiential marketing campaigns in Los Angeles.
In Hollywood, getting a TV series produced is one of the hardest things to do. It is a feat of timing, writing, acting, and marketing that targets a specific type of audience. In the case of Men At Work, they wanted to reach the millennial male. TBS chose Pro Motion who came up with the perfect way to engage and entertain the target demographic (and on-lookers) to spread awareness and interest in L.A.’s next big television hit.
Where would you go for a perfect birthday? In Los Angeles, there is no place more magical than Disneyland. The Walt Disney Corporation specifically selected Pro Motion to promote their parks by allowing participants to extend a personal invitation to a loved one for a FREE visit to Disneyland on their birthday.
How sweet do you like your iced tea? Snapple has you covered with 3 varieties: sweet, sorta-sweet, and unsweet. The trouble in the Summer of 2015 was, no one knew about these new products. So, the Dr Pepper Snapple Group looked to Pro Motion to put their new products in the hands of its consumers all over the country. This included an experiential marketing campaign in Los Angeles.
The Pro Motion Approach
Every experiential marketing campaign is unique and requires a custom approach, strategy, and execution. Pro Motion’s meticulous planning and forethought combined with our extensive knowledge and experience makes for the perfect campaign to launch your brand or new product to the masses. In Los Angeles, we knew people needed to be entertained, so that’s what we did.
TBS: Men At Work Television Series
We started with a pre-promotion campaign: deploying a team of attractive female Brand Ambassadors dressed in hard hats and construction vests to look for fans. These gals visited the hottest bars and restaurants of Hollywood Blvd and Westwood as well as Fraternity Houses on the campus at UCLA. They had one goal in mind – find the men and get them excited about the show and Bar Stool Racing.
On event day, fans had the opportunity to participate in the “First Annual Men at Work Bar Stool Race.” Racers zoomed around the track on motorized bar stools, racing against time for the chance to win a well-deserved medal and the coveted winner’s wreath at the winner’s podium.
Consumers were also invited to “Hang In There” with the Guys from Men at Work with a little movie magic. The crew hung out from atop a construction beam, creating one of the highest photo ops ever known to man. Fans received their photo as a printout and via email to easily share via social media outlets.
Disney's "What Will You Celebrate?”
How do you spread the magic of a birthday invitation to a Disney park? Mickey Mouse balloons, of course! Team members filled tens of thousands of balloons. Each balloon carried a special invitation for the recipient to receive a free day at Disney for their birthday!
Los Angeles was structured to be a “quick hit,” with pre-arrival awareness campaigns. Pro Motion also designed and implemented unique and engaging in-market celebration activities while news and media cameras covered the events for increased exposure and excitement.
Celebration activities included:
- Disney character appearances
- Special confetti filled moments
- Custom cakes, music, and prizes
Special local events were also enhanced by this magic mouse’s presence along with many of his animated friends.
Snapple #StraightUpTeaTime Tour
Los Angelinos love to be outside. Beaches, Malls, Parks, and College Campuses are some of the most popular places. But, with LA traffic, Pro Motion had a serious logistical challenge to get to them.
Pro Motion intensively trained over 150 Brand Ambassadors and 19 market managers and hit the streets to distribute ice-cold samples of Snapple® Straight Up Tea across the US, including Los Angeles.
For the Los Angeles experimental marketing campaign, every team member dressed in Snapple-branded T-shirts and traveled in branded vans across all of Los Angeles. Their goal was to greet passers-by with ice-cold samples of delicious Snapple iced teas. Teams engaged with consumers in their own environments, meeting them at the beach, parks, farmers’ markets, community festivals, music festivals, sporting events, and more!
Pro Motion Results
Any experiential marketing campaign, whether it’s in Los Angeles or any other market, is judged by its results. How much product was distributed? What factors increased your brands awareness and by how much? How many experienced your product? Here are the results from our experiential marketing Los Angeles!
TBS: Men At Work Television Series
The highlight of the marketing campaign was at The Grove where we met our most engaging audience members and held our racing event. There was even a star sighting or two! After pre-promoting the main event around the city, Pro Motion brought TBS’s Men At Work the following results:
- Over 12,000 impressions
- 344 Bar Stool Racers participated
- 85 medal ceremonies
- Over 4,800 branded premiums distributed
- “Hang In There” Photos results:
- 472 photos taken
- 442 emails received
- 502 clicks through Men at Work Facebook Page
- 7,831 online impressions
For a custom, single day event, Pro Motion could not have asked for a better turnout or results from its Los Angeles experiential marketing campaign.
Disney's "What Will You Celebrate?”
It all started with a mouse. In this case, the mouse was a balloon.
- 150,000 Mickey Mouse balloons distributed
- 7.3 million views on the campaign’s website
- 1.7 million entries to the Disney Parks Celebration Vacation Giveaway’s website
- 20,000 refer-a-friends recorded on Disney Parks Celebration Vacation Giveaway’s website
Overall, the tour provided a considerable lift in the percentage of Free on Your Birthday registrations tracked by city and to the overall increase of traffic by city to the Disney Parks What Will You Celebrate website. As a result, a significant amount of conversions leading to multi-day bookings were attributed to the success of the Tour.
Across the US, including Los Angeles, the Snapple #StraightUpTeaTime Tour left a sweet tea sea of thirst-quenching glory in its wake. Over 205 days, Pro Motion’s street teams and brand ambassadors were able to accomplish the following:
- 521,639 bottles of Snapple Straight Up Tea distributed
- 3,599 videos created with customers enjoying the product
- 111,941 coupons given to future customers
- 5,675 t-shirts received by enthusiastic consumers
Pro Motion is Experiential Marketing Los Angeles!
Experiential marketing in Los Angeles is not a one size fits all. We know and understand that each campaign is a world of its own with unique challenges, opportunities, and strategies. Our job is to understand who you want to reach and go to them with your product and brand so they can be part of the experience in La La Land. Pro Motion will organize your Los Angeles experiential marketing campaign you need to be successful.