I was asked recently, what I do for a living. When I explained that I was a Project Manager at an Experiential Marketing agency, the conversation went to, “when and why would a brand use Experiential Marketing?” As I started listing the reasons I realized that there are not many situations, if any, when experiential marketing isn’t a great solution. Does your brand want to increase awareness? Are you trying to increase sales? Are you trying to drive PR? Are you trying to build brand loyalty? Are you trying to improve the impact of your sponsorship activations and overall Event Marketing?
When you think about strategic marketing from a big picture stand point, I believe that the reason it is such a great option is that Experiential Marketing simply allows a brand to build strong, loyal relationships with its customers. It does this by creating an experience for your customer. When a customer feels connected to a brand they are more likely to become a brand evangelist. They tell everyone else how great the brand is and how awesome their experience was. You can generate awareness through advertising and sponsorships but until they form that connection, until they experience your brand face to face, your brand will have just another message lost in the clutter.
So maybe the question isn’t when or why, because the answers are now and high ROI from loyal consumers, but you should be asking, “how?” At Pro Motion our first step would be tolisten and determine what our client wants to get out of their experience and marketing. We want to find out what is most important from a measurement stand point and what they see as the most important objectives. Our solutions are then tailored to that information.
For a B2B brand, a mobile tour directly to the customer may drive their sales pipeline and cut their sales cycle. While, a guerrilla street team solution that creates a buzz to large groups of consumers by hitting every major event in the northeast may reach or exceed the awareness goals of a brand while also increasing loyalty. No matter what the objective is, we always focus on innovation and creating a buzz. We want your brand to get the exposure and returns you never even expected.
So stop asking why and when. Give us a call to show you HOW great it can be!