Did you know there’s a new Star Wars movie coming out? If you’ve been anywhere on earth for the past few years, you’re well aware.

It would be incredible if we, as marketers, could make our client brands as ubiquitous as Star Wars. Unfortunately, most of us can only observe.

Something that Star Wars just released is Jakku Spy. It’s a synergistic endeavor between Lucasfilm, Google, and Verizon, intended for use with the Google Cardboard Viewer. this VR experience puts you on the surface of the planet Jakku,¬†where you’re placed into a story that takes place in the Star Wars univers, on locations and with events that lead up to Star Wars: The Force Awakens.

https://youtu.be/sAa98fwU2H4

Why am I talking about a video game tie-in on an experiential marketing blog? Because Virtual Reality is about to blow up in a big way. And if we’re not using it, we’ll be left behind. Oculus Rift, Google’s fun and economical Cardboard Viewer, HoloLens, Magic Leap, and more are brining Virtual Reality and Augmented Reality into the forefront. It’s not the awkward “Lawnmower Man”-esque experience that it used to be. It’s slick, it’s sexy, and it’s fun.

What’s your experience with Virtual or Augmented Reality?

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