Making the world a better place is not just for activists and billionaires. Now, brands are taking on this role after realizing just how much their customers care about social and environmental causes.

Corporate social responsibility initiatives have become popular in business plans, where companies send portions of their profits over to charities that they and their customers care about.

However, given the short attention span of today’s consumers as well as their growing passion for social and environmental justice, it’s time to take brands’ giving missions to the next level.

Here’s the truth: For customers to really feel like they’re participating in social good, they need more than passive efforts. So don’t let your mission go unnoticed. You’re literally using your business to create good in the world — it’s time to act like it.

Read the entire article at Triple Pundit.

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