samplesIt’s no secret: People like free stuff.

In fact, people love freebies so much that they’re willing to exchange time and effort for them — even when the reward is relatively small.

That’s why providing free samples or a free trial is such a powerful tool for reaching new customers. First, it puts your brand in the spotlight. Plus, the instant gratification of a tasty snack or taking home something useful without paying for it ignites psychological triggers, which help drive purchasing intent.

Read Steve’s full article on Total Retail, and find out how Street Teams and sampling can Uproot Buying Behaviors!