The secret to experiential marketing is creating memories and associations. One of the key aspects of creating memories and associations in an activation is to engage the senses of the consumers.
In this video, Campaign Asia interviews five experts who are interested in engaging the senses in novel and memorable ways. Creating remarkable activations means paying attention to each of the senses and attempting to authentically capture your brand’s essence in the mind of your consumer.
Does hearing from these experts spark anything in you? How can you better utilize the senses in your activations?
Find the full story at http://www.campaignasia.com/Video/404308,watch-the-future-of-the-five-senses-in-experiential-marketing.aspx