Halloween decorations have been up in the stores for weeks. Pumpkin Spice everything is being sold everywhere you look. In some parts of the country, the weather has finally broken. That can mean only one thing: it’s Q3 2016, which begs just one question:
…What’s your 2017 looking like?
It’s time to get your goals in line with your budgets. It’s time to update your ideal consumer profile. It’s time to identify what worked (and what didn’t) last year. It’s time to look at your marketing plan and see where experiential fits in. Budgeting and planning doesn’t have to be a mountain you conquer. Give the people what they want. At the end of the day, you will find that experiential marketing pays off and you will be on top.
Face-to-Face interactions will ALWAYS beat traditional media
We want to touch, feel, and experience something and when we do that, we want it now. Experiential Marketing pushes the consumer to make a decision quickly. You see it. You like it. You need (or really, really want) it. You buy it. This emotional connection drives decisions and action. It is true top of mind awareness strategy.
Media Consumption is irrational
Consumers are spending hours on social media gathering information in various formats. It is a distraction.
One minute, you’re shopping for shoes, and the next you see an ad for that coffee mug you almost bought yesterday but got distracted and moved on. SQUIRREL!
Experiential marketing is a relevant and meaningful way to connect with consumers. It is about undivided attention. Let’s face it, Millennials would much rather tell somebody about something they have done and share it on social media than scroll through ads. And we hear more and more that digital ROI might not be cutting it.
Return on Engagement is real
The connection between engagement, satisfaction, loyalty and profits are real. Sharing positive experiences with your audience will lead to results. While creating “buzz” might be a goal on this year’s marketing plan, the true message is creating engagement and advocacy. “I want my brand to be loved and I want all of your friends to love it just as much as you do.” Positive engagement can be controlled by your actions. Budget for positive and systematized engagement through experiential marketing to see the strongest returns.
When you’re in your meeting space with your peers, whiteboarding all of those great ideas on what marketing efforts will lead to the highest ROI, consider Experiential Marketing. It has proven results. Give your audience what they are asking for… YOU.
Pro Motion’s partnered with brands like Abita Beer, Gatorade, Duck Tape®, the NBA, Disney, and Tractor Supply Company to conceive, plan, and execute insanely successful consumer experiences, create brand fanatics, and—most importantly—deliver increased awareness and sales.
Our expertise is in the broad areas of event marketing and management, street teams and sampling, and national mobile tours — all supported by meticulously planned PR and social media amplification.So where are your priorities? What do you want to accomplish in 2017? What can we help with?
Let’s get this all sorted out before the Christmas decorations start going up in a few weeks!