Humboldt Creamery

Humboldt Creamery

Humboldt Creamery: This Is Where Dairy Should Come From Tour Challenge Humboldt Creamery was looking for a way to increase brand awareness, educate consumers, generate excitement, and distribute samples of delicious, organic ice cream. While the Humboldt brand is...
Abita Big Easy IPA Pop-Up Band Tour

Abita Big Easy IPA Pop-Up Band Tour

Big Easy IPA Pop-Up Band Tour The Challenge Abita Brewery wanted to introduce their new flavor – Big Easy IPA They needed Increased brand awareness and preference for Big Easy IPA and other Abita Brewery flavors They were looking to surprise and delight consumers,...
Snapple #StraightUpTeaTime Tour

Snapple #StraightUpTeaTime Tour

Snapple #StraightUpTeaTime Tour The Challenge Snapple wanted to increase trial and awareness of Snapple® Straight Up Tea in a way that was unique, fun, relevant, and interactive. They needed to surprise and delight their target consumers (passionate optimists, ages...
TBS “Men at Work” Launch

TBS “Men at Work” Launch

TBS: “Men at Work” Launch The Challenge In order to attract the attention of the hip millennial male target demo for the show, we needed to generate buzz and excitement and create a fun and entertaining experience that would draw participation and provide...
Summer Street Team Slices Up Success for Bruegger’s Bagels

Summer Street Team Slices Up Success for Bruegger’s Bagels

Bruegger’s Bagel’s Summer Street Team The Challenge Bruegger’s sought to increase traffic to its retail locations. Pro Motion implemented the Summer Street Team as a way to increase awareness and usage by families, businesspeople, and moms, with a...