When tasked by Energizer Energi to Go with distributing over 70,000 Energi to Go Chargers at various events around the country in eight weeks, I thought, no problem,...
Pro Motion Blog
It Was Mobile Marketing Before It Became Experiential Marketing
We want our name back! Marketing is a broad term in business. It refers to everything from advertising and public relations to branding, pricing, point of sale,...
The Rush Limbaugh Diet Buzz… Word of Mouth, Celebrity Endorsement or Neither?
Over the last couple days I have seen some news notes on the new diet program of Rush Limbaugh. Now, whether you like or dislike Rush is irrelevant to this...
The Journey of an Experiential Marketing Professional
"It's the journey, not the destination" is a concept that can be paraphrased for almost any nostalgic occasion. You hear examples of the philosophy in commencement...
Top Ten List of Brand Ambassador Traits
10. Your cat doesn’t really have nine lives, your car starts every time and doesn’t get a flat on a weekly basis and you haven’t buried the same grandma 3 times. In a...
Selecting Locations for On-Premise Beverage Sampling Promotions
One of the biggest keys to a successful on-premise beer/spirits promotions program is the Account Selection Process. This process, while recognized as critical to the...
Experiential Marketing: It’s How You Get Noticed
Advertising is everywhere. EVERYWHERE! It's at our bus stops, on the buses themselves, along the highway, in the store aisles, on the side of cereal boxes, on our...
Experiential Marketing Opportunities
I have recently come back from a 3-day marketing forum, where I had the ability to talk one-on-one with over 40 CMO’s, Brand Managers, and Market Developers. By far,...
13 Years at Pro Motion
That is so unheard of in our industry. What industry? The experiential marketing industry. The industry that is fun, time-consuming, exciting, hard, creative, and...