If you’ve been keeping up with this blog, by now you know that the trade show is dead. The days of packing up your sales team and products to visit exhibit halls in Las...
Pro Motion Blog
Enhancing Your Field Sales With A Mobile Roadshow
If you have taken a look at our previous two blog posts about mobile roadshows, you might be forgiven for thinking, “Wait, isn’t this just a dressed up version of field...
The Beauty of the Mobile Roadshow Tour
Imagine you have two different options for making a B2B sales pitch. Option 1: Pay a large fee and spend tons of money to set up a booth at a trade show. Try to...
Take the Trade Show to the Decision Maker
What was your favorite field trip when you were growing up? Was it the trip to the museum, where you could see the biggest and coolest fossils? A trip to the zoo?...
The Benefits of Practical Creativity in Experiential Marketing
Do you ever find yourself looking at lists like these and thinking, “my brand will never have the budget or technology to compete with those stunts”? Everywhere you...
The Power of Authentic Marketing
If there’s anything we can learn from the internet fervor around Caroline Calloway, it’s that modern audiences highly value authenticity -- either you are praised for...
6 Strategic Planning Steps to Drive Event Success
79% of experiential marketers say in the coming years, live events will become increasingly important to their organizations’ success*. Brands seem to agree: According...
Using Experiential Marketing to Create Brand Fanatics
Have you ever wondered how Apple, year after year, gets loyal customers lined up for days for releases of new phones? Or maybe you understand the appeal of Apple....
Top 10 Reasons Experiential Marketing Works Part 3
Over the past two weeks, we’ve been sharing the Top 10 Reasons experiential marketing is so effective. So far, you’ve learned that experiential marketing works because...