Mouse-eared hats are all the rage at Disneyland. They’re offered in a wide variety of colors and styles, and countless visitors — from toddlers to tech founders — can be seen sporting these zany headpieces.
When handed out in Anaheim, mouse ears are magical. But if they’re handed out in, say, the garment district in Manhattan — they’re mortifying. What can this bizarre little quip teach event marketers? Location and context make all the difference.
We all tend to agree that location is the single most important element of a campaign. What we don’t all agree on, however, is how to find the right location for our events.