In addition to on-site holiday activities at their flagship distillery in Clermont, Kentucky, Jim Beam is exploring their “Light Up the Holidays” branding with a dynamic illumination event. Using 3D projection mapping and sound, Jim Beam has turned their rackhouse into an enormous holiday gift for their consumers.

Gigi DaDan, Jim Beam’s senior director said, “Jim Beam is known for being bold and embracing innovation. The combination of music and technology together with the rich history and heritage of our brand allows our fans to experience the Jim Beam legacy in a whole new way.”

The 9-story 3D experience is accompanied by specialty cocktails, fresh cider, carolers, and on-site ice sculpting, giving guests an incredible winter holiday experience that can’t be beat.

As it says on their site:Screen Shot 2015-12-22 at 1.00.17 PM

Come celebrate the spirit of the season with Jim Beam and our first-ever, spectacular 3D Light Show on our giant nine-story rackhouse!

Catch the free Live Ice Sculpting, sing-along with our Holiday Carolers and enjoy Fresh Apple Cider Pressing.

Be sure to finish your visit, and your holiday wish list, with a stroll through our American Stillhouse gift shop. It has two stories of great gift ideas and bottles available for custom-engraving.

It’s free!

Select nights only at the Jim Beam American Stillhouse.