The programs with the most success in experiential marketing are the ones where you can really create that “A-ha!” moment for consumers or customers.

When you rally take them through this journey for the brand and you create the “A-ha!” moment that they go, “Oh my gosh, this product is really awesome!”

It either tastes really good, or we had a program where it was lawn & garden materials and the materials cut really well…

Any time you can really describe and show and then have the consumer experience the product in such a way that takes them beyond just the physical part of the brand, it brings them more into the emotional connection with the brand…

Any time you can get that emotional connection it’s a really good thing for the brand and those programs work the best.

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