There are so many options with premiums and a program, too, at the end of the day, that you want your consumer to walk away with, to remember your brand and remember they had some fun engagement with your brand.
Typically, we want to make sure the premiums go with the brand and with the demographic so they make sense.
Of course, you have your typical t-shirts and can koozies and pins that all consumers love, but also we try to be more specific.
For example, a cell phone company could have one of those pockets that go on the back of the cell phone where you put your hotel key or your ID, and it’s branded and it’s very specific to that brand.
Or you could have a major league sport, for example NBA; you could have drawstring bags or mini basketballs that are branded.
There are so many options out there.
Once you figure out the agency that you’re going to work with, they’ll be able to help you brainstorm ideas for premium.