What’s an easy way to describe experiential marketing?
Experiential marketing is something that brands are doing in the marketplace in order to break through all the clutter and engage their consumers and customers in a very unique and fulfilling way.
Experiential marketing can be a lot of different thing.
It can be sampling your products. It can be demonstrating your products.
It can be a lifestyle type program that engages consumers in a place that they really want to be and it makes sense to have your brand there.