Real talk: experiential marketing has been around since forever. We’re talking as far back as traveling medicine shows with all of their concoctions, elixirs, balms, and salves.
And you know what? It worked!
Well, not the snake-oil part, but the marketing!
Being face-to-face with the customers and allowing them to try out the product before the purchase worked in the salesman’s favor. Just think what it would be like if they had a good product to go along with their pitch!
As marketers, we know the best way to sell products is to establish an emotional connection with the customer by giving them a chance to have an experience with the product or brand. When people think about your brand, you want them to feel happy and special. These positive memories and emotions can be a great way to boost sales and create lasting customers.
Experiential marketing is the most basic form of marketing, and also the most effective. Brands that engage in giveaways, tours, and pop-up events show a boost in sales. 7-11, for example; has Free Slurpee Day on July 11th every year, with a corresponding sales spike every year.
The best thing about experiential marketing is that while the tenets remain the same, it has evolved for the modern consumer. With people on social media sites like Facebook, Pinterest,and Yelp, everyone wants to review the most recent product they used or brand they just came across.
Social media is a golden ticket for experiential marketing! You can give customers an experience with your brand and ask them to share their experience online. Give your target audience an excuse to write about and photograph your product. Give them something fun, exciting, and different to do with experiential marketing!
What are you doing with experiential marketing? If you’re ready to let your product or brand jump on the traveling medicine show, then we would love to walk you through all the steps of putting together a kick-ass campaign and hook you up with our expert team!
We look forward to helping you build stronger connections with your customers and have some serious fun in the process…no snake-oil necessary.