Teaser for “Why Experiential Marketers Should Pony Up for Virtual Reality”:
If experiential marketing is the fun and exciting Wild West, then the platforms we use to carry us from brand concepts to successful campaigns are the horses we marketers ride. Virtual reality is no longer a hard-to-obtain and difficult-to-use gizmo that only techies can get their hands on. As we speak, it’s in the process of becoming something all brands can access and have fun with.
There’s no question the marketing world is on the cusp of something huge. VR is impressive, functional, and absolutely irresistible. But before we go galloping off into the virtual reality open range, let’s hold our horses and make sure we truly understand the opportunity at hand. Read the full article here.