viral valueIn this 21st century, if you aren’t online in some form (i.e. Facebook, Instagram, Twitter, etc.), then you might as well be in the Stone Age. If your product isn’t accessible online, your projected customers likely won’t pay much interest.

Social media promises the ability to engage in the largest conversation in the world, reinforcing your brand and creating profitable customers. However, you have to be sure to keep that conversation going about your product.

The same can be said about your marketing events.

Creating real, natural, and organic interest that can spread virally throughout the web, can reach your clients on a whole new level and puts you literally in their hands and their homes.

Of course, you have to start somewhere.

Engage your customers live, face-to-face. This sets you apart from other companies and gives your clients a memory of experiencing the product first. Products don’t create connections, the people behind them do.

Invite them in with something of value. This can be a product sample or an event demonstration – whatever it is, once you gain their attention, demonstrate your product’s value and how it can be valuable to them.

Continuing your relationship with your customer after your promotional event is key. So, how do you do that? Give them a way to share their new experience with their friends, family, and co-workers by opening a line of communication between them, your company, and the product online. This could be dedicated social media accounts or campaign-specific hashtags.

Continuing your relationship with your customer after your promotional event is key. So, how do you do that?

It’s all about interaction.

People want to to know who you are and what makes you distinctive.

Let your personality shine and make that first step into building the relationship with your customers and continuing it on by “staying in touch” with them via the wonderful world of social media.

 

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