blog - brand ambassador checklist for street team and mobile toursCommunication is key to the success of street teams. Making sure you dot your i’s and cross your t’s is one of the best ways of ensuring multiple gigs with the same company. Here is a quick checklist for Brand Ambassadors to use to ensure successful event marketing activation.

Day Before Event

  • Confirm details with event contact
  • Wash vehicle (if applicable)
  • Check all inventory and equipment to make sure you have everything you need (if applicable)

Event Day

  • Arrive early
  • Check in with event contact and Project Manager
  • Set up (if applicable)
  • Check inventory and prepare equipment
  • Prepare reporting system to track the number of consumer interactions and samples
  • Engage consumers
  • Take quality pictures and video
  • Tear down (if applicable)
  • Update inventory
  • Clean up the site
  • Thank the contact

After Event

  • Check in with the Project Manager to give a verbal update
  • Upload all pictures and video
  • Send in event reports, invoices/timesheets

Of course depending on the size and scope of the program, there may be other duties that the Project Manager assigns to ensure the success of the program. This is a great checklist to get you activating successful street team events.

Check out some other articles with great advice for Brand Ambassadors:

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