I recently wrote an article for Trade Show News Network about how to stay ahead of the curve with experiential in the new year.

Today’s consumers see thousands upon thousands of marketing messages every single day — and they’re quickly learning to ignore the stale ones that catch them at inopportune moments. That’s why, with the right approach, experiential marketers have such a key opportunity to resonate in buyers’ minds in 2017.

Read the whole article at TSNN here.