Despite its bright glow and mesmerizing presence, the next big thing isn’t always the true star of the show. It’s easy to be distracted by all the hype, especially during a time of endless trends like fidget spinners and Millennial pink. Being the new and best trick or product is not limited to just hashtags and knickknacks; the push is also seen in emerging marketing techniques. Wading through all of these approaches is daunting, especially when there’s no certainty of success and longevity. Fortunately, scientific findings and research show that experiential marketing campaigns (engaging consumers where they work, live, and shop in order to make one-on-one brand connections) is not just another flash-in-the-pan tactic.

As an extra boost, these three evidence-based findings dive deeper into how experiential marketing campaigns are a must-have approach in any marketer’s arsenal:

Find out more when you read the whole story at The Marketing Scope.